Our Mission

Sensible Dollar executive team
Our executive team

Let’s Understand Money

Here at Sensible Dollar, we focus on everything related to personal finance. From saving, budgeting, frugal living, banking, investments, retirement – we break down all aspects of money into digestible, easy to understand actionable information.

The finance world is full of technical jargon that should not have to be so complicated.

Our aim is to equip you with the necessary knowledge, in order to boost your confidence and eliminate any anxiety surrounding money.

Manage Your Personal Finance (Worry Free!)

Everyone has their own financial journey.

  • Perhaps you’ve just bought a new home and want to understand what it takes to pay it off sooner.
  • Maybe you’ve started a new family and looking to budget and live a frugal life in order to save for your future.
  • Do you want to know how to use a debit and credit card together to maximize your credit score?
  • Or perhaps you want to develop a strategy to max out your 401(k) for retirement.

Whatever your journey, we want to provide you with the guidance in order to take control of your money and live a life of financial security free from any worry and stress.

Overcome Financial Obstacles

Perhaps the following scenarios may resonate with your current financial standing:

Without exception, people from all walks of life can improve their relationship with money and overcome any personal finance hurdle. This is regardless of your background, beliefs, employment status, qualifications, location, etc.

Small daily incremental constructive and practical changes in habits, thinking and behavior surrounding money can go a long way in playing a big part in redirecting your personal finance journey.

Gain Financial Wellbeing

Creating financial freedom doesn’t have to be difficult.

You’ll make mistakes and have moments of indecisiveness, but it doesn’t mean you can’t learn from them.

Our online resources will help educate and guide you through times of doubt and uncertainty.

We’ll provide you with clear and simplified explanations of financial concepts which you may have otherwise thought to be too complex to understand.

We believe that with the right mindset and know-how, you can empower yourself to make wise choices toward achieving financial wellbeing.

A Word From Our Founder

Meet Mark Jay

Howdy there! My name is Mark ‘Jay’ Jimenez. I’m a certified financial planner and the CEO and co-founder of Sensible Dollar.

I was raised by American immigrants living a poverty stricken life.

Life was hard. My parents worked at an electrical appliance assembly factory. Not unlike those with conveyor belts where you would sort items as they come through. It wasn’t the most pleasant environment, but it meant we had food on the table and a roof over our heads.

They also tirelessly worked a second job as cleaners for local businesses, schools, offices, you name it – vacuuming, mopping, scrubbing, etc. I witnessed first hand the hardship they endured. They taught me the values of working hard.

Nothing comes to you for free. If you want something, you have to earn it.

This was instilled in me from a very young age, so I grew up fast. I studied hard in school and college, knowing very well my parents poured their blood, sweat, and tears to get me an education. They wanted me to have a better life at the expense of their daily grind and sacrifice. I needed to succeed. I needed to help them back.

In 2003, I graduated with a master’s degree in finance, and fulfilled my dream of becoming a financial planner.

Though I was left with $60k in college debt. I leaned on the lessons learned and knowledge acquired from my experiences, and it allowed me to budget, live frugally, properly manage my money, invest wisely, build up a strong credit rating, and grow my 401(k). My debts were gone in under 2 years.

It wasn’t easy. And for those living in hardship now, I can empathize. In fact, I would do anything to go back in time and help my parents get through life with less adversity.

This is the reason I started this website.

There are countless people living with various levels of financial stress. The majority of which neither have the experience nor the knowledge to fight through them.

Our mission is for this website to become that helping hand, that place of guidance I’m sure my parents would have appreciated back in the day. It is a collection of financial aspects and topics that have helped me develop lifelong skills and put me in a position of financial freedom.

It covers money issues that are currently underserved and rarely discussed on the Internet, but are commonly faced by everyday Americans.

If we can help you gain the confidence, will power and a sense of purpose to set your life towards financial wellbeing, then this website will have served its purpose too.

Let’s make change happen!