Sensible Dollar consists of a team of passionate and dedicated financial experts specializing in providing detailed information on everything that is personal finance. It is our mission to cover all the topics that are most confusing to individuals and break them down into simple, digestible and most of all, understandable pieces.
We must state that, although we hold expertise in this field, any information we provide should not be misconstrued as financial advice. For more information, please view our Disclaimer and Terms Of Use. If you require assistance regarding your personal financial position, please seek financial and/or legal aid within your locality.
Our Executive Team
Mark Jimenez
Chief Executive Officer
Co-founder of Sensible Dollar, Mark began his financial journey by enduring hardship throughout most of his adolescent life. He received a master’s degree in finance and achieved financial freedom at a relatively young age, through multiple company sellouts and angel investing. With his extensive life experiences and qualifications, he is bidding to help those currently living through financial stress and worry. It is through this motivation that has propelled him to launch this website.
Mark enjoys playing the Flamenco guitar and enjoys a game of basketball and tennis to allow his creative and competitive nature to shine in areas other than business.
Lisa Goh
Chief Financial Officer
Co-founder of Sensible Dollar, Lisa’s extensive qualifications speak for themselves. She has heavily invested early in several successful startups and serves as chair on a few of the boards. She has played a key role in a couple of IPOs, ultimately assisting in maximising valuations by focussing primarily on product quality and therefore consumer demand. Her vision will provide SensibleDollar a path towards which our material becomes conducive to nationwide and hopefully worldwide positive financial impact.
Lisa finds the odd Candy Crush game to be calming and compliments well with her morning meditation routine.
Katherine Jonas
Editor in Chief
Katherine brings a wealth of experience in numerous areas of expertise, namely SEO strategist and digital marketer. Her impressive resumè includes increasing exposure, sales and/or downloads of various products and services offered by previous high profile clients. Katherine manages content operations here at Sensible Dollar, ensuring utmost quality, appropriateness and integrity in all our publications. She attributes her success to gaining the first mover advantage in any aspect of her content and marketing strategy.
Katherine enjoys winding down with a glass of red wine and cheese. She is a classically trained violinist and often entertains her guests, much to their pleasant surprise.
Ethan Martin
Chief Technology Officer / Financial Analyst
Ethan holds an honors major in software engineering as well as a master’s degree in finance. With such a complete set of qualifications, it is no wonder he has a vast array of skills at his disposal. One of which is the instinct to adopt emerging and bleeding edge technology and software to continually keep Sensible Dollar at the forefront of digital publication. He is also a seasoned financial analyst, often working closely with Katherine and Lisa to assist in procuring excellent content and exploring company financial strategies.
Ethan is an avid LARPer and cosplayer and often travels to attend various interstate events and comic-cons as either Darth Maul or Jango Fett.